The new investment and partnership of HTC into one of the hippest audio companies on the planet, Beats Electronics, should mean abundant bass and coolness coming from upcoming HTC devices. I always admire innovative partnerships. This is one to look out for. Well done HTC!
HTC Corporation & Beats Electronics Partnership Press Release
Taoyuan, Taiwan & Los Angeles, CA – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.
“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,”
said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”
HTC® and Beats™ have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.
“Beats is a unique sound experience that is much more than headphones. The Beats team knows what music quality is and we are very excited to be partnering with them,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”
HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC’s entry into the youth and accessories markets globally.
As part of the partnership, HTC will make a strategic investment in Beats Electronics and the company will continue to operate autonomously. The agreement will not affect any current Beats By Dr. Dre business partnerships, which include product launches withartists such as Lady Gaga, Diddy and Justin Bieber as well as businesses such as Hewlett-Packard, Monster, Chrysler, New England Sports Ventures and Liverpool FC.
About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce thefull spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visithttp://beatsbydre.com.About HTC
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